As I consider pursuing a PhD in Singapore, I am particularly interested in the growing field of immersive and interactive media. The ArtScience Museum in Singapore is one of the most influential institutions combining art, technology, and sensory experience. Studying its exhibitions and production methods provides valuable insight into the professional roles and workflows behind immersive spatial storytelling—an area closely connected to my research interests in emotional space, post-human narratives, and sensory design.
Industry Sector: Immersive & Interactive Media
The immersive media sector in Singapore sits at the intersection of animation, spatial design, VR, human–computer interaction, and digital performance. Institutions like ArtScience Museum often collaborate with technologists, animators, sound designers, programmers, and researchers to produce experiences that respond to audience movement or emotion.
Unlike traditional screen-based animation, immersive experiences rely on:
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spatial storytelling
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environmental animation
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real-time visual systems
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sensory feedback (sound, light, motion)
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audience participation
This aligns strongly with the direction I hope to pursue in my research: understanding how visual stimuli, natural elements, and digital interfaces shape human emotional responses.
Professional Roles in Immersive Production
Through analysing the museum’s exhibitions and production credits, I identified several key industry roles:
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Immersive Experience Designer – conceptualising how audiences move, feel, and interact
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Real-Time Animator / Technical Animator – creating responsive visual systems in engines such as Unity or Unreal
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Interactive Media Artist – designing behaviour-driven systems using sensors, motion tracking, or generative visuals
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VR Environment Artist – building atmospheric, emotion-driven digital spaces
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Narrative Designer – structuring multi-sensory storytelling without traditional linear sequences
These roles require a blend of artistic vision, technical ability, and audience psychology—matching the interdisciplinary nature of my own creative interests.
Professional Practice Insight from the Museum’s Exhibitions
One recurring characteristic of ArtScience Museum’s projects is their focus on human-environment relationships, often explored through nature-inspired or sensory-driven installations. Exhibitions combine animation, projection mapping, spatial audio, and interactive data to create environments that evolve with the viewer’s presence.
This professional practice—building mood, emotion, and meaning through environmental animation—directly informs how immersive spaces can be used to guide emotional progression, something I aim to explore in my future PhD research.
Reflection on Skills and Development
Studying immersive media practice in Singapore helps me understand the skills necessary for this field. My animation training gives me a strong foundation in movement, timing, and emotional expression. However, I will need to strengthen abilities in:
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real-time engines (Unity/Unreal)
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interactive system design
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spatial storytelling
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sensory experience planning
These skills are essential to produce meaningful immersive work in environments like ArtScience Museum.
Considering Singapore as a possible PhD destination, the city’s strong support for cross-disciplinary digital art makes it an ideal place for research combining animation, emotional experience, and immersive environments. This industry context reinforces my motivation to continue developing in this direction.
References
ArtScience Museum Singapore – Official Website.
https://www.marinabaysands.com/museum.html
ArtScience Museum Exhibition Archive (Immersive Installations).
https://www.marinabaysands.com/museum/exhibitions.html
TeamLab Singapore – Immersive Experience Documentation.
https://www.teamlab.art/
“Immersive Media in Singapore” – National Arts Council Reports.
https://www.nac.gov.sg/
YouTube. (2023). ArtScience Museum VR Exhibition Walkthrough.
Singapore Design Week – Digital/Interactive Art Showcase.
https://sdw.sg/